This weekend, We attended Rock the Ocean Foundation’s Tortuga Music Festival, a country music and conservation festival held on the beautiful, bright and sandy beaches of Fort Lauderdale, Florida.

Rock the Ocean is a clever and creative foundation with a mission to increase public awareness about the issues impacting the world’s oceans and to support scientific research, education and ocean conservation initiatives through benefit concerts, brand partnerships, and entertainment industry events. We at bLU3 admire and appreciate the work RTO does, especially with the ever impressive Tortuga Music Festival which just had its 5th year right here in our backyard.

The concert features country music’s superstars and “up and coming” artists, with major artists in other genres as well. In addition to incredible music, the concert is committed to 5 Core Issues:


Set up in Conservation Village, surrounded by incredible conservation initiatives such as 4Ocean, Clean Vibes, The Nature Conservancy,, and Sharks4Kids, we told hundreds about the work Project Baseline does and how they could get involved, too! As well as how bLU3 will soon support the Project Baseline initiative in a big way. empowers ordinary divers to submit photos and data of dive spots, worldwide. bLU3 is an innovative line of dive systems that makes diving extremely easy, without tanks. Together, they are developing a new way for people everywhere to effortlessly record environmental data while they dive.

It was a beautiful weekend. With mostly sunny skies and a refreshing rain shower on Sunday like Luke Bryan says… rain is a good thing 😉
Our bLU3 Crew did an awesome job educating concert-goers about
And how Coral Reef Degradation is big issue…
Spread our message about BLU3, and how NOMAD will collect data for Project Baseline.
The crowds had a blast taking pictures with the sub and signs
And the GO America ship even came by, too. We think she missed Nemo (the sub).